Introducing some of the most advanced lures in the industry that actually catch fish PLUS thoughtful accessories that won't break the bank
Fishing deep with swim baits
NEW! SLammer Jigheads
The future of soft plastic reliability is here!!! With more than double the width of that of traditional jighead grips and innovative forward eyelet design, the new slammer jighead will deliver less tangles and more fish! The new rockguard on our slammer jigheads will keep you out of the snags and into the strike zone!
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New
$6.00
Spring fishing is upon us!!
NANO SHad
One of the most realistic and innovative designs to mimick a live shiner to date! Our NANO Shad packs punch after punch! Super durable, live like eyes that stay even after multiple strikes, live feeling skin and texture, slot underneath to rig weedless, and a paddle tail that works in even the slightest of movements!
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New
$5.00
Tommy Vidrine Shows off his catch using our swimming shad and hyper minnows paired with slammer jigheads is a sure win!! December 2021
Lures and Stuff for bass fishing
Impressive
Natural swimming action
All have been proven time and time again to produce when other lures won't!
Fan-up!
Catch the big girls
Our INTELLESCENTS® are a one of a kind flavoring/scent that bring in the big girls. Land that trophy!!
