You haven't truly went fishing yet, have you?...


available on all of our soft plastic products

Introducing some of the most advanced lures in the industry with new overcast Intelliscents® using real fish and shrimp bits to make real flavoring not just smells!

Fishing deep with swim baits
NEW! SLammer Jigheads
The future of soft plastic reliability is here!!! With more than double the width of that of traditional jighead grips and innovative forward eyelet design, the new slammer jighead will deliver less tangles and more fish! The new rockguard on our slammer jigheads will keep you out of the snags and into the strike zone!
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Spring fishing is upon us!!
One of the most realistic and innovative designs to mimick a live shiner to date! Our NANO Shad packs punch after punch! Super durable, live like eyes that stay even after multiple strikes, live feeling skin and texture, slot underneath to rig weedless, and a paddle tail that works in even the slightest of movements!
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Tommy Vidrine Shows off his catch using our swimming shad and hyper minnows paired with slammer jigheads is a sure win!! December 2021


Natural swimming action

All have been proven time and time again to produce when other lures won't!


Catch the big girls

Our INTELLESCENTS® are a one of a kind flavoring/scent that bring in the big girls. Land that trophy!!

Limited time only
Use promo code: LETSFISH2020 for 15% off
Now when you purchase any of our products you can enter this code and automatically become a preferred customer!
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